How we started - and where we’re going.
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Why We’re Here

In April 2020 – the early days of the Covid-19 pandemic – White Space founder Sarah Miller was looking to create an Easter gift basket for her son. She wanted to fill the basket with local goodies, but couldn’t physically visit local stores to do so. As she searched the Internet and made some calls, a lightbulb went off – and by Easter Sunday, she and the White Space team had created a website that generated over $8,000 in sales for eight local businesses.  As they say, the rest is history.

Our Vision

Since that first pop-up online shop, Gift Rochester has helped Rochester employers purchase over $280,000 in local goods for their workers. As we move forward, we want to expand our offerings to include an even broader scope of Rochester’s small businesses. If you have employees you want to find a gift for, we want to be the first place you think of.

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Why Local

Gift Rochester was developed out of a commitment to support our local economy and help Rochester support Rochester-area businesses. In an effort to do our small part, we created this company to make it convenient to give gifts from a variety of local retailers – curated from a single source.

Team Behind Gift Rochester

The people that bring Gift Rochester to life.


Jennelle Crump

Sales Manager
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Sarah Miller

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Gina Dewink

Communications Director
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Audrey Hunt

Brand Designer
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Kevin Wilgenbusch

Web Developer

Job Openings

Gift Rochester does not currently have any job openings. However, if you think you’d be a good fit, please send your resume to hello@giftrochester.com.