About
How we started - and where we’re going.
In April 2020 – the early days of the Covid-19 pandemic – White Space founder Sarah Miller was looking to create an Easter gift basket for her son. She wanted to fill the basket with local goodies, but couldn’t physically visit local stores to do so. As she searched the Internet and made some calls, a lightbulb went off – and by Easter Sunday, she and the White Space team had created a website that generated over $8,000 in sales for eight local businesses. As they say, the rest is history.
Our Vision
Since that first pop-up online shop, Gift Rochester has helped Rochester employers purchase over $280,000 in local goods for their workers. As we move forward, we want to expand our offerings to include an even broader scope of Rochester’s small businesses. If you have employees you want to find a gift for, we want to be the first place you think of.
